One of the great struggles for all of us is separating our need to give back with our desire for material items, especially as the economy slowly recovers. However, according to several organizations and think tanks, charitable giving was on the rise in 2011, and 2012 is filled with expectations and hope. According to the American Association of Fundraising Counsel, in 2010 Americans gave more than $290.89 billion to their favorite charitable giving organizations, which was up 3.8% from the previous year. $211.77 billion of that was given by individuals and households, which was 73% of all charitable giving dollars. This figure is further borne out by the National Park Service, which says that 80% of their own philanthropic giving comes from individuals and bequests. The remaining amount comes from corporations and foundations.
And just as there are many different charitable giving organizations, the web also features a plethora of ecommerce sites that make shopping online far preferable for many than getting out to traditional brick-and-mortar stores and markets. No fighting traffic, looking for a parking spot or braving inclement weather only to find that the store doesn’t have the item you’re looking for. By shopping online, you can easily browse for what you’re looking for and compare prices. The item you want is always in stock and oftentimes customers can finds some great deals on line that aren’t available in the physical stores.
Gifts that Give have managed to combine charitable giving and online shopping into one experience, making it easier for people to both shop and give at the same time. On the website, you have access to thousands of name brand, high-quality gift items in as many gift categories as you can imagine, many of which can’t be found in stores.
Best of all, you’ll get to take advantage of what makes Gifts that Give special in the marketplace: the ability to attach a charitable giving contribution to your purchase. For every five dollars spent, Gifts that Give will designate a dollar toward the charity or special cause that you choose. There are literally thousands of those to choose from as well, from national organizations like the American Heart Association to charities and organizations serving your own community. What would make a better gift for someone you care about than one of the unique, high-quality items offered by Gifts that Give as well as the knowledge that a portion of the purchase price for that gift has been “payed forward” to a worthy cause?
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